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The IIBA is pleased to announce that we'll be hosting our annual BA World IIBA dinner once again!

This year, we are excited to welcome Bob the BA!

If you haven't had an opportunity to see or hear Bob speak, this is the opportunity! He's a passionate speaker and a proud BA!

Once Upon a Time: The Business Analyst Storyteller:

Would you agree that requirements need to be clearly understood?  It seems logical, right?  What about memorable?  That’s right, I said memorable, not measurable.  Yes of course they should be measurable but that becomes meaningless if they are not first, memorable.  So why is it that more Business Analysts don’t tell requirements stories?  The most effective communicators tell stories – they ensure things are memorable and clearly understood.  The Business Analyst should be the best communicator on the team given the sheer volume of requirements, plus all of the additional things that support the requirements like how we got there to begin with, the business case, the value proposition, business rules, and more.  What is that you say?  You are Agile?  Then you better ramp up those storytelling skills!
 
Come join Bob the BA to learn what makes up a compelling requirements story.  Stories that are memorable, contagious, interesting, and ensure the requirements are clearly understood.  Learn the structure, how emotions play into the story, how to hold your stakeholder’s interest, how improvisation and the art of surprise can enhance the story and keep it relevant for your audience.  Did you hear the one about the non-functional requirement looking for the functional requirement in all the wrong places?  Probably not, but it sounds like there is a great story in there somewhere that needs to be told.  What’s your story?

Join us for dinner and an awesome presentation!!

Agenda:
600pm Dinner Registration
615pm Dinner
645pm Bob Prentiss (Bob the BA): "Once Upon a Time: The Business Analyst Storyteller"
745pm Networking
830pm Close