With a 28-year history in delivering innovation for marketers around the world, IC Group has experienced the rise, and in some cases the fall, of various marketing technologies. One of the most recent and well-publicized innovations is the "chatbot” – a system created to deliver automated conversations to users, ranging from simple questions to complex dialogs.

Through our exclusive and unique worldwide partnership with Twitter, IC Group has developed a series of chatbots for some of the world’s most recognizable brands - American Express, Nike, Wendy's, Starbucks, and dozens more!

Our chatbots have led to the engagement of millions of Twitter users and have been first to world-market executions on the Twitter platform. In each program, IC Group has pioneered and refined the best principles in delivering chat experiences via Twitter, helping to grow on-platform conversations and drive deeper engagements for large brands.

While very powerful tools, chatbots do present new and unique challenges for marketers and marketing platforms, as user interaction varies widely from the controlled traditional web context. If managed correctly, chatbots can engage without human intervention, thereby lowering the cost for execution. If managed incorrectly, they can wreak havoc on a brand. Innovators need to exercise caution when navigating this pathway.

Our presentation will take the audience through IC Group's unique chatbot history by discussing real-life cases; covering technology, bot evolution, and emerging practices in this popular, growing, and exciting tool set. We will also discuss throughout on how defining, managing, and operating these types of solutions affect the life of a Business Analyst.
 

Agenda:

5:00PM - Registration
5:30PM - Presentation
6:30PM - Networking
7:00PM - Close

Pricing:
Walk in: $20
Non-members: $15
Members: Free!